Gamification is the application of gaming elements or game metaphors to non-game situations in order to influence and change behavior, increase motivation and foster engagement.
Eighty percent of employees do not feel motivated at work. However, millions of people stay up late to demonstrate their skills at combat tactics and teamwork online, without being paid, without enhancing their career or without bettering the world. Today there are over a billion motivated gamers in the world – that’s a whole lot of unmotivated employees who could potentially get motivated if their work was gamified.
Gamification is about harnessing the experiential power of games as a tool that motivates employees to achieve their own goals while supporting an organization’s strategic objectives. It is not just about making boring work fun, but building a user experience that appeals to your employees on an emotional level by drawing on the power of what they find intrinsically motivating and relevant to the organizational goals of your business.
A well designed game understands its users’ cultural motivations – their needs, desires and ambitions. Our solutions draw on this cultural knowledge. We find out what motivates employees in order to design a unique gamified process that combines behavioral change with organizationally beneficial outcomes.